No More E3: Now that’s what I call a duck!

  • Reading time:2 mins read

Wow, yes. This is a good thing! Both Tim and I have been arguing for a while that this circus should have been behind us years ago. That it still existed was a symbol of sorts of the whole inward-tuned wankathon that has been the game industry for a number of years. Sort of an embarassment, really. And it’s not the booth babes that were the problem, either.

It seemed clear that the changes this past year were a sign of desperation: either clean things up and change, or the expo will become completely irrelevent. The industry has actually started to move again, the last couple of years, and E3 really didn’t seem necessary anymore in its current form. The basic conclusion, from the people I’ve talked to, is that E3 really wasn’t any different this year. Maybe a little less annoying — and yet without the most ridiculous excess to distract a person, it became clear just how tedious and ill-conceived the whole thing was. It seemed clear that E3 was on its way down.

That they should have pulled out so abruptly is a surprise, though. Not an unwelcome one, mind! I just expected a more gradual, kicking, screaming, choking death until nobody cared anymore. I’m impressed, frankly. This is one of the more heartening things I’ve heard in a while, in regards to the industry in general — not just the “death” of E3; the boldness in simply pulling the plug like this, rather than clinging. The whole change in attitude that this suggests — well. It’s good! I like it!