by [name redacted]
Gabe Zichermann of rmbr.com spoke with ebullience and verve of the chutzpah that has to some extent defined the casual game industry since Bejeweled sprung from the void in 2001. Zichermann implied that, on a level, the whole idea of a casual gamer is more of a “media meme†than anything real. He attributes the myth of casual game market to a mixture of somewhat mundane factors.