An Existential Panel

  • Reading time:1 mins read

by [name redacted]

The panel stretched its joints by working out if there was any consensus as to how the balance of power is situated in the casual game universe. The thread of design was established to start at the developer and run through to the consumer in the following pattern:

Developer -> Publisher -> Distributor -> Retailer -> Customer

The implication seemed to be that the developer and the consumer should be the parties with the greatest degree of control, as they’re ultimately the parties that are communicating. Joel Brodie indeed opined that consumers are the ultimate controlling force; they buy what they want, and they don’t buy what they don’t want. Dave Williams figured the balance was pretty even among all parties. Mr. Gwertzman was certain that publishers and portals are the “God” in the equation, while Nixon and Welch agreed that retailers are the major factor in what gets seen and purchased, therefore what developments receive support.

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An Introduction to Casual Games

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by [name redacted]

All day Tuesday, a board of twenty industry insiders swapped off on a series of panels dealing with the current state of the casual game industry. To start the proceedings, a selection of five speakers from a variegated spectrum of backgrounds outlined the basic nature of casual games, as they are today.

Unlike past years, the idea this time was to present an overall “übertheme”, broken down into digestible segments. That theme, roughly hewn, was a comparison of casual games now to where the industry was three years ago. On that note, since 2003, the industry has gone from about fifty million dollars in revenue, nearly all of which came from Internet downloads, to five times that sum in downloads alone; meanwhile, other revenue streams have become more important then before. There are now two annual conferences, dedicated to casual games. And even just as far as GDC representation, casual games have gone from a handful of sessions to over twenty related sessions, including this full-day tutorial.

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The Future of Mobile Gaming and its Enemies

  • Reading time:2 mins read

by [name redacted]

EA Mobile senior VP (and former JAMDAT CEO) Mitch Lasky kicked off his keynote at the GDC Mobile segment of Game Developers Conference 2006 with an extended spiel about his history with JAMDAT Mobile, the changing fabric of the industry, and what he sees as the biggest obstacles (and avenues) to future growth and maturation.

According to Lasky, one of the biggest forces for change has been his own company, JAMDAT — and in its current form, as the mobile division of Electronic Arts, Lasky sees it as perhaps the most important force for future change.

Lasky explained how Jamdat went, as he put it, from a value of zero to $684,000,000 in six years. When they began, they were a team of six people; previous to the EA merger two months back, JAMDAT was already the biggest mobile publisher. To contrast, The amount EA paid for JAMDAT is five times greater than Maxis fetched, making it the biggest EA transaction to date.

Of course with this kind of growth, it is only natural for other developers to go public in search of similar success. Lasky suggested the search was ultimately futile, as at the time JAMDAT went public it was “fundamentally different.”

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Firaxis Railroads Take Two

  • Reading time:3 mins read

by [name redacted]

Originally published by Next Generation under a title I no longer remember.

This Thursday evening in San Francisco, Fixaxis followed an uneventful awards presentation with a smaller, boozier, more informal get-together of its own. Across the Metreon catwalk from the Walk of Game ceremony, Firaxis laid claim to the cozy SoMa Room: a carpeted, dimly-lit bar-centric private club-cum-meeting area.

Following a time of kabobs and schmoozing, the projector flipped on, the movies began to roll, and the assembly of journalists and industry insiders was introduced to a trio of new Firaxis products (one down from the advertised four): the modern-day remake of Sid Meier’s Railroads; the CivIV expansion Warlords; and the major new curiosity of the evening, CivCity ROME.

Telltale Games: Bringing Great Stories to Life

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by [name redacted]

Reflecting back a year, Conners recounted the fan reaction at the last Wondercon, when he first announced Bone. People were upset; everyone who responded assumed Telltale would make it into “a crazy action game”. Conners said, in retrospect, that was a natural assumption. When you look at what’s out there now, that’s the image that video games tend to carry – in particular games based on licensed properties. Nevertheless, what’s important, is to match match your gameplay with the kind of story you want to portray.

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Worlds Are Colliding!: The Convergence of Film and Games

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by [name redacted]

This year’s final IGDA San Francisco/Bay Area Chapter meeting – held Tuesday, the sixth of December at the Sony Metreon’s Action Theater in San Francisco – featured three representatives from Industrial Light + Magic and two from LucasArts. The assembled personages spent an hour discussing how, thanks to their new joint facility in San Francisco’s Presidio district, they can share resources more easily than before.

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Taming The Dragon: Next-Generation Asset Creation for PS3

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by [name redacted]

Fundamentally, this was another opportunity to explain the value of digital maquettes and to demonstrate the rendering software Worch is most fond of. This seemed to go over fairly well, as Worch’s tools are powerful (and indeed elicited constant gasps of admiration from the audience) and he has a number of sound arguments for at least considering maquettes as an alternative modeling technique.

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Advertising in Games West

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by [name redacted]

The first Advertising in Games West conference was held on Thursday, July 28th at 600 Townsend Street, near the Sega building in San Francisco, and consisted of six panels, a keynote, two breaks, and a lunch, all on the subject of how to intelligently twine the worlds of game development and consumer advertising. Each of the first four panels contained more or less the same points and information; the last two, which dealt with the design and publishing ends of the argument, were a little more varied and informative.

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The Art of Selling Out

  • Reading time:3 mins read

by [name redacted]

Originally published by Next Generation.

Katamari Damacy ends with the player roaming the Earth, ripping up all of its nations and rolling them into a ball. Hard to follow up on that.

The sequel is, therefore, the exact same game as the first. It had to be, really; that’s how sequels work. You capitalize on the investment of the first game by recycling your work and cashing in on the good will the first game bought you. The curious detail is that this sequel knows what it is; it was made with knowledge of the first game, and of the success of that game – for without that success, there would have been no sequel. And more to the point, it was made knowing just what people expect in a sequel.

Devils in the Details

  • Reading time:3 mins read

by [name redacted]

Originally published by Next Generation.

All right, so Lament of Innocence wasn’t so hot; the next game would be the real clincher. Lament did have a good engine. And Leon controlled just right. There just wasn’t much to do with him, was all.

So what does Igarashi have to show this time? As it turns out, not much — yet. As of E3, Curse of Darkness strongly resembles its predecessor: another 3D Castlevania that feels nice to play, but has the level structure of Teenage Mutant Ninja Turtles. That in itself would be fine; Castlevania began as an action game, and it worked then. What is worrisome is that Igarashi wants to make this game nonlinear.

Wonder of Wonders

  • Reading time:3 mins read

by [name redacted]

Originally published by Next Generation.

Yuji Hori’s Dragon Quest was the first console RPG. It established the template that every other Japanese RPG has followed, and none of its sequels have fundamentally strayed from that form. It’s the unchanging grandfather of console culture. In Japan, it’s an institution. Here, it’s been a dud.

Maybe it was the name. Thanks to TSR’s lawyers, we knew the series as Dragon Warrior. On the cover, we saw a man who might as well have been Captain America, battling a huge, leering wyrm. Instead of a game where we took the role of this warrior, we got an introverted little quest where straying too far, too quickly was suicide.

Dragon Quest VIII is much the same; the only real change is in presentation. That might just be enough, though.

Beat Down: Fists of Vengeance

  • Reading time:3 mins read

by [name redacted]

Originally published by Next Generation.

With the public rehabilitation of the shooter in games like Ikaruga and Gradius V, the industry is apparently looking to the brawler for its next miracle; this year we can expect to see at least three significant attempts to remodel the genre into something people might want to play again. Of these, Cavia’s Beat Down: Fists of Vengeance can claim both the worst title and the oddest implementation.

Smart Marketing – How an Intelligent Approach to Research Can Boost Your Bottom Line

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by [name redacted]

The idea behind Creative Domain Executive VP of Marketing Craig Relyea’s panel at this year’s E3 was to explore and maybe debunk what he described as misconceptions about “strategic information gathering”; marketing speak for focus groups, surveys, and other consumer data-raking. His thesis was that current videogame marketing “relies too much on gut instinct,” a tendency that, from his perspective, has “slowed the industry’s progress in becoming a dominant medium.” He fears that “we’re becoming smothered by over-dependancy on analysis”, resulting in a trap where, unless it is an extension of an established brand, nothing new gets made.

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SNK: The Future is… Coming

  • Reading time:7 mins read

by [name redacted]

I don’t know if this report even went live on the site. If so, it’s buried in the infrastructure. If not, well, that sort of thing happens at Insert Credit HQ. Either way, it’s here now.

Although my Wednesday plans called me to ask Akira Yamaoka stupid questions, on Wendesday Brandon called me to accompany him in asking SNK slightly less stupid questions.

We walked a dozen blocks, to a hotel decorated like a Roman bath. The door to the room was ajar; inside milled PR representative Michael Meyers, ensuring all was in place. On the enormous television to the right, the Xbox port of KOF: Maximum Impact; on the reasonable television head, the PS2 port of Metal Slug 4. On the coffee table to the left, a stack of DVD cases, the spine lettering on their temporary sleeves unified in all save size. Amongst these sleeves were The King of Fighters ’94 Re-Bout and Samurai Shodown V, and the new and unfortunate cover for Maximum Impact; to my recollection, all the sleeves were emblazoned with the Xbox logo.

While Brandon was drawn to Metal Slug, I asked of Michael Meyers questions that Brandon and I would again ask each subsequent person who entered the room.

What Makes Music for Games “Music for Games”?

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by [name redacted]

One of the final panels this year discussed the nature of game music; video games, being their own mode of expression with their own demands, require a different scoring approach from other forms. Over the years, this has resulted in game music becoming something of its own super genre; as different as one game score might be from the next, nearly all are linked by some quality that makes their sound and purpose unique to videogames. In this panel, a sequence of five game music professionals explores the nature of this distinction, each in their own way.

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