electronic arts

Brütal Irony

  • Reading time:2 mins read

by [name redacted]

Originally published in, I believe, the September issue of Play Magazine.

Remember last year, when the newly-merged Activision Blizzard decided to shuck itself of properties unlikely to lead to a major franchise? Suddenly several high-profile one-off projects like Ghostbusters were left without a publisher. Though most quickly found a new host, Tim Schafer and Double Fine’s heavy metal adventure Brütal Legend was left grasping. In December the recently progressive Electronic Arts stepped up, and all seemed back on track.

Or maybe not.

Crowded Field, Modest Diversity Slowly Implodes Industry

  • Reading time:3 mins read

by [name redacted]

Originally published in, I believe, the August issue of Play Magazine, split into a few blurbs across a two-page spread. I thought it rather worked in that format.

While everyone is freaking out about the economy, some trends are older and more reliable. Over the last decade, as the game industry has become big business and budgets have skyrocketed, yet everyone has continued to produce more less the same material, more and more groups and individuals have had to compromise.

GameLab’s Zimmerman Says Casual Games are Dead (Sort Of)

  • Reading time:1 mins read

by [name redacted]

You can’t make money making casual games, Zimmerman said. It’s a broken business model for developers, with low royalties, a ton of middlemen, a high turnover of software, a hugely saturated market, and ever-increasing production values, therefore production cost. Finally, now that the casual industry is no longer just a little club in a back room, the “big boys” like EA have shouldered their way in, driving independent developers ever more to the periphery.

On the creative end, “Casual games began with a promise.” They were meant to be a meritocracy, Zimmerman said; smaller in scope, and therefore more conducive to experimentation than big-budget mainstream games. Instead, the field has “almost become a parody of itself… The degree of shameless clones seems, to my eye, to be more prevalent than other sectors of the game industry… I’m not seeing that innovation is rewarded.”

( Continue reading at GamaSutra )

Five That Didn’t Fall

  • Reading time:53 mins read

by [name redacted]

Part nine of my ongoing culture column for Next Generation. After the popularity of my earlier article, I pitched a companion piece about companies that had lived past their remit, yet technically were still with us. On publication we lost the framing conceit and the article was split into five pieces, each spun as a simple bottled history. In turn, some of those were picked up by BusinessWeek Online. Here’s the whole thing, in context.

A few weeks ago we published a list of five developers that made a difference, helped to shape the game industry, then, one way or another (usually at the hands of their parent companies), ceased to exist. One theme I touched on there, that I got called on by a few readers, is that although in practical terms all the listed companies were indeed defunct, several continued on in name (Atari, Sierra, and Origin), living a sort of strange afterlife as a brand detached from its body.

This was an deliberate choice; although Infogrames has been going around lately with a nametag saying “HELLO my name is Atari” – and hey, why not; it’s a good name – that doesn’t make Infogrames the historical Atari any more than the creep in the purple spandex with the bowling ball is the historical Jesus. (Not that I’m relating Infogrames to a fictional sex offender – though he is a pretty cool character.) The question arises, though – what about those companies which live on in both name and body, yet which we don’t really recognize anymore? You know who I’m talking about; the cool rebels you used to know in high school, who you see ten years later working a desk job, or in charge of a bank. You try to joke with them, and they don’t get a word you’re saying. You leave, feeling a mix of fear and relief that (as far as you know) you managed to come out of society with your personality intact.

The same thing happens in the videogame world – hey, videogames are people; all our sins are handed down. This article is a document of five great companies – that started off so well, ready to change the world – that… somehow we’ve lost, even as they trundle on through the successful afterlife of our corporate culture. And somehow that just makes us miss them all the more.

The Nose Before Your Face

  • Reading time:12 mins read

by [name redacted]

Part eight of my ongoing culture column; originally published by Next Generation, under the title “The Value of Simplicity”.

So lately we’ve been swinging back toward thinking about games as a medium of expression. It’s not a new concept; way back in the early ’80s, companies like Activision and EA put all their energy behind publicizing game designers like rock stars – or better yet, like book authors – and their games as unique works by your favorite authors. This all happened just after figures like Ed Logg and Toshihiro Nishikado started to extrapolate Pong and SpaceWar!, incorporating more overt narrative frameworks and exploring more elaborate ways of interacting with the gameworld. From this initial explosion of creativity came Steve Wozniak and the Apple II, providing an easy platform for all of the early Richard Garriotts and Roberta Williamses and Dan Buntens to come.

Then stuff happened, particularly though not specifically the crash; the industry changed in focus. On the one hand we had ultra-secretive Japanese companies that – like Atari before them – usually didn’t credit their staff for fear of sniping and for the benefit of greater brand identity; on the other, what US companies remained tended to inflate beyond the point where small, expressive, intimate games were economically feasible. And then there’s just the issue that, as technology grew more complex, design teams grew larger and larger, making it harder for any one voice to stand out, leading to more of a committee-driven approach.

NextGen’s Top Ten Years In Gaming History

  • Reading time:30 mins read

by [name redacted]

Originally published in some form by Next Generation. I was asked not to include 1999 or 2000, because the Dreamcast was perceived as a low mark in the industry rather than a high one. I was also asked to include the previous year, to suggest that we were in the middle of an upswing. So… that explains some of the selections.

In videogames, as in life, we tend to get things right about a third of the time. There’s one decent Sonic game for every two disasters; one out of every three consoles can be considered an unqualified success; the Game Boy remake of Mother 1 + 2 was released in one out of three major territories. With the same level of scientific accuracy, one can easily say that, out of the thirty years that videogames have acted as a consumer product, there are maybe ten really excellent milestones, spaced out by your 1984s and your 1994s – years maybe we were all better off doing something out-of-doors.

It kind of makes sense, intuitively: you’ve got the new-hardware years and the innovative-software years, spaced out by years of futzing around with the new hardware introduced a few months back, or copying that amazing new game that was released last summer. We grow enthusiastic, we get bored. Just as we’re about to write off videogames forever, we get slapped in the face with a Wii, or a Sega Genesis – and then the magic starts up all over again, allowing us to coast until the next checkpoint.

This Week’s Releases (Aug 24-28, 2006)

  • Reading time:8 mins read

by [name redacted]

Week thirty-seven of my ongoing, irreverent news column; originally posted at Next Generation

Game of the Week:

Guild Wars Factions
ArenaNet/NCsoft
PC
Friday

This is sort of an expansion, though it’s being sold as a standalone entity. Think of it as Phantasy Star Online version 2, for the Dreamcast. With Factions installed, you can access either the normal Guild Wars campaign or a new second campaign exclusive to this release. This second bit, which ArenaNet likes to describe as a completely separate game, has your new regions, skills, professions, and whatnot and a whole new feature set for guilds and multiplayer play.

The Future of Mobile Gaming and its Enemies

  • Reading time:2 mins read

by [name redacted]

EA Mobile senior VP (and former JAMDAT CEO) Mitch Lasky kicked off his keynote at the GDC Mobile segment of Game Developers Conference 2006 with an extended spiel about his history with JAMDAT Mobile, the changing fabric of the industry, and what he sees as the biggest obstacles (and avenues) to future growth and maturation.

According to Lasky, one of the biggest forces for change has been his own company, JAMDAT — and in its current form, as the mobile division of Electronic Arts, Lasky sees it as perhaps the most important force for future change.

Lasky explained how Jamdat went, as he put it, from a value of zero to $684,000,000 in six years. When they began, they were a team of six people; previous to the EA merger two months back, JAMDAT was already the biggest mobile publisher. To contrast, The amount EA paid for JAMDAT is five times greater than Maxis fetched, making it the biggest EA transaction to date.

Of course with this kind of growth, it is only natural for other developers to go public in search of similar success. Lasky suggested the search was ultimately futile, as at the time JAMDAT went public it was “fundamentally different.”

( Continue reading at GamaSutra )

This Week’s Releases (Aug 8-12, 2005)

  • Reading time:8 mins read

by [name redacted]

Week five of my ongoing, irreverent news column; originally posted at Next Generation

Finally this week, a good balance: not too many games, not too few. About the same number of Japanese and North American releases. Some mainstream, some casual, and some incredibly obscure and hardcore releases. If only the release calendar were always so even, maybe videogame sales wouldn’t slump so much in the summer. Have at you! (Remember to note the release region.)

Today (August 08):

Madden NFL 06 (DS/GBA/Gamecube/PS2/Xbox)
EA Sports/EA Sports (NA)

Yes, yes. Another Madden release. EA’s stock price goes up, enabling it to buy out another six or seven indie developers who were daft enough to sign publishing deals in the last few years. Or maybe buy out Activision. Or Equador. I understand Saudi Arabia’s government is going through a period of transition. Weird what can happen to a company when it goes public. I wonder what Trip Hawkins thinks of his old labor of love. The company that was founded to promote game designers as authors in their own right.

Oh, whoops. Sorry. Tangent. This is a football game in what I understand is a popular series that began on the Sega Genesis in 1991, on one of those weird custom cartridges that EA manufactured before it bothered to acquire an actual license to publish Genesis games. I am told each incarnation of the game is essentially the same as the previous year’s, with a few slight adjustments and an updated team roster. I am also told that the last couple of games have been a little better than usual. That’s nice. I guess.

The 2006 edition (that is, the one released in 2005) is reported to feature a “brand new passing game” in the “Quarterback Vision Control system”; “Formation Specific Audible”; and some fiddling with the offensive and defensive games. There’s also a “Superstar Mode” single player game, which allows the player to “live the life of an NFL star”. I’m sure this must appeal to a lot of people. If you’re one of them, now you know which mega-corporation to support. Get to it!

The Business Case for Improved Production Practices

  • Reading time:1 mins read

by [name redacted]

After lunch Tuesday, the Summit presented an hour-long lecture from Steve McConnell, Chief Engineer of Construx Software. McConnell’s goal was to illustrate the value of improved planning in software development, for development teams and management alike. Counter to intuition, McConnell explained, greater structure means greater morale, as the team members know what to expect. Greater morale means greater productivity. “Will a systematic approach hurt creativity?” McConnell posited. Not necessarily, he explained. It can, if you’re dumb and lazy about how you apply it. Otherwise, structure can be of benefit. It is orthogonal to creativity; there is no real connection between the two.

( Continue reading at GamaSutra )