{"id":2829,"date":"2008-02-20T08:32:20","date_gmt":"2008-02-20T12:32:20","guid":{"rendered":"https:\/\/aderack.com\/journal\/?p=2829"},"modified":"2021-03-27T02:11:43","modified_gmt":"2021-03-27T06:11:43","slug":"the-changing-face-of-casual-games","status":"publish","type":"post","link":"https:\/\/aderack.com\/journal\/2008\/02\/the-changing-face-of-casual-games\/","title":{"rendered":"The Changing Face of Casual Games"},"content":{"rendered":"<div class=\"initial-letter\"><p><b id=\"header\">by [name redacted]<\/b><\/p>\n<p>The prime message for the Casual Games Summit this year is that the casual game market is expanding so much, trickling over into so many demographics, that the old, rather lazy ways of thinking about the format and its audience have begun to stifle the potential of casual games, and turn them into a bit of a mockery of themselves.<\/p>\n<p>The target audience, declared Microsoft Casual Games\u00e2\u20ac\u2122 Chris Early, is no longer the stereotypical soccer mom. \u00e2\u20ac\u0153Everyone\u00e2\u20ac\u2122s playing casual games now, and they\u00e2\u20ac\u2122re playing them in places we never thought they\u00e2\u20ac\u2122d play them before.\u00e2\u20ac\u009d Everyone who works with a computer is now either a customer or a customer in the making. So the big new question is, \u00e2\u20ac\u0153who are you going to design your game for?\u00e2\u20ac\u009d<\/p>\n<p><b id=\"header\">( <a href=\"http:\/\/www.gamasutra.com\/view\/news\/17495\/CGS_Keynote_The_Changing_Face_of_Casual_Games.php\"> Continue reading at GamaSutra<\/a> )<\/b><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>by [name redacted] The prime message for the Casual Games Summit this year is that the casual game market is expanding so much, trickling over into so many demographics, that the old, rather lazy ways of thinking about the format and its audience have begun to stifle the potential of casual games, and turn them [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[11,703],"tags":[179,676,380,97,27],"class_list":["post-2829","post","type-post","status-publish","format-standard","hentry","category-pubs","category-reports","tag-articles","tag-casual-games","tag-gamasutra","tag-gdc","tag-videogames","entry"],"_links":{"self":[{"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/posts\/2829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/comments?post=2829"}],"version-history":[{"count":1,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/posts\/2829\/revisions"}],"predecessor-version":[{"id":7677,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/posts\/2829\/revisions\/7677"}],"wp:attachment":[{"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/media?parent=2829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/categories?post=2829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aderack.com\/journal\/wp-json\/wp\/v2\/tags?post=2829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}